Loan search content foundations
- Problem
- Policy loans were one of clients' most-searched topics, but almost no one clicked a result. Search could match a keyword; it couldn't understand intent.
- What I did
- Turned a one-domain fix into a reusable foundation: a result-type taxonomy for the whole site, plus a controlled vocabulary and concept model for loans as the pilot.
- What changed
- My content model became engineering's spec for the new search, and the framework is ready for the next domains.
12/12
participants completed search with zero errors in pre-launch testing
Ask me about: why I split Documents out but kept Pages together