About
I'm a content strategist and designer with 8+ years building content systems for complex, regulated products. I specialize in the intersection of information architecture, AI-ready content structures, and user-centered design.
My background in journalism, sociology, and library science shapes how I approach design — with a focus on building systems that are inclusive, accessible, and liberatory for both designers and users.
While digital spaces often function to alienate and divide, I have an optimistic belief in the power of the Internet to connect people to themselves, others, communities, and their physical environments.
Northwestern Mutual | New York, NY
Content Strategist III, April 2025 - Present
Content Strategist II, September 2023 - April 2025
Alzheimer’s Association | New York, NY
Content Strategist, May 2023 - September 2023
New Stand | New York, NY
Managing Editor, October 2021 - November 2022
Editorial Lead, May 2019 - October 2021
Editorial Associate, May 2018 - May 2019
Skills
Content Strategy & Systems:
Content strategy, content design, content modeling, content mapping, audits, gap analysis, taxonomy, information architecture, content systems, lexicon alignment, cross-channel/omnichannel content, enterprise content, user-centered design, design thinking, wireframing, prototyping, UI design, AI content strategy, AI implementation strategy
Research & Testing:
Personas, journey mapping, user interviews, usability testing, A/B testing, data-driven insights
Writing & Communication:
UX writing, copywriting, editing, voice and tone, brand/style guidelines, SEO/SEM, keyword strategy
Tools:
Jira, Confluence, Figma, Figjam, Figma Make, ChatGPT, Miro, Mural, CMS (AEM, WordPress, Squarespace), Mixpanel, Mailchimp, Google Workspace, Heap
Data & Tech:
AI/ML, LLM, SLM, data visualization, CSS, HTML, Javascript, XML
Business & Collaboration:
B2B, B2B2C, SaaS, stakeholder collaboration, requirements gathering, presentations, documentation
Education
CUNY Queens College | Master’s in Library and Information Science
September 2025 - Present, New York, NY
BrainStation | Certificate in Product Management
March 2023 - May 2023, New York, NY
BrainStation | Diploma in User Experience Design
November 2022 - February 2023, New York, NY
New York University | Journalism and Sociology
August 2014 - January 2017, New York, NY
- Double Major, Concentration in Media Criticism